BMW 2011 Annual Report Download - page 3
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Bayerische Motoren Werke G. m. b. H. came into being in 1917, having been founded in 1916 as
Bayerische Flugzeugwerke AG (BFW); it became Bayerische Motoren Werke Aktiengesellschaft
(BMW AG) in 1918.
The BMW Group – one of Germany’s largest industrial companies – is one of the most success-
ful car and motorcycle manufacturers in the world. With BMW, MINI and Rolls-Royce, the
BMW Group owns three of the strongest premium brands in the automobile industry. The vehicles
it manufactures set the highest standards in terms of aesthetics, dynamics, technology and
quality, borne out by the company’s leading position in engineering and innovation. In addition
to its strong position in the motorcycles market with the BMW and Husqvarna brands, the
BMW Group also offers a successful range of financial services.
The course towards a successful future was set in 2007 with the adoption of Strategy Number ONE.
The business was given a new strategic direction with an emphasis on profitability and long-
term value growth. Our activities will remain firmly focused on the premium segments of the
inter national car markets. Our mission statement up to the year 2020 is clearly defined: the
BMW Group is the world’s leading provider of premium products and premium services for indi-
vidual
mobility.
Long-term thinking and responsible action have long been the cornerstones of our success.
Striving for ecological and social sustainability along the entire value-added chain, taking full
responsibility for our products and giving an unequivocal commitment to preserving resources
are prime objectives firmly embedded in our corporate strategy. For these reasons, the
BMW Group has been the most sustainable company in the automotive industry for many years.
A PORTRAIT OF THE COMPANY