BMW 2011 Annual Report Download - page 16

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Our success in 2012 and beyond A clear focus on premium vehicles and premium services for individual
mobility remains the core of our business model. We will continue to refine this approach. We do so in light
of changing customer demands, stringent regulations and the demands placed on automobile manufacturers
by different industrial policies in different countries. We reviewed our strategy in 2011 for this reason. All of
our assumptions were verified against current trends and developments.
Our aim for the 2012 financial year is to build on past year’s success. We are targeting new highs in sales
volume and pre-tax Group earnings. We intend to continue operating at a high level of profitability over the
long term, which means maintaining an EBIT margin of between eight and ten per cent in the Automotive
segment – assuming that there are no lasting negative economic conditions.
We benefit from an excellent starting position: we have a young and attractive product line-up. Regarding
the BMW brand, the new BMW 3 Series will be playing a major role in 2012. The new BMW 3 Series Sedan
has been available since mid-February. This was the first time we launched one of our models in all markets
simultaneously. As well as incorporating a large number of technical innovations, our three lines, “Sport”,
“Modern” and “Luxury”, will give customers even more choices for individualisation. We will also be adding
the BMW brand’s new CO
2
champion to our product range: the 163-horsepower BMW 320d EfficientDynamics
Edition has a fuel consumption of 4.1 litres per 100 kilometres in the EU test cycle. This is equivalent to CO2
emissions of 109 grams per kilometre. The BMW 320d will be followed in the autumn by the BMW ActiveHybrid 3,
the world’s first fully hybrid compact sports sedan in the premium segment.
Another BMW product highlight this year will be the BMW 6 Series Gran Coupé. This vehicle, the first
four-door coupé in the history of the BMW brand, will come onto the market in June. The revised BMW 7 Series
will follow in July, bringing true luxury to the premium segment. The MINI family will expand to six
members in 2012 with the addition of the MINI Roadster. Rolls-Royce will maintain its successful course as
the pinnacle of luxury motoring with its Phantom model series and the Rolls-Royce Ghost.
Shaping the mobility of tomorrow as a pioneer and trendsetter We will begin series production of electric
vehicles in late 2013 and intensive preparations are already underway. Electric propulsion is an option for
all three of our brands. The first two concept cars from the new BMW i family attracted considerable attention.
Our BMW i3 and BMW i8 prove that sustainable mobility and sheer driving pleasure go exceptionally well
together. At the same time, we are exploring totally new approaches to ensure environmentally and resource-
friendly
production of BMW i models. The power for the assembly of BMW i models will be obtained solely
from renewable sources – a first for the industry.
Resource-efficient production and sustainability are part of our premium promise. Measures to this effect
are implemented at all our locations worldwide. As a result, the BMW Group has been rated the industry
leader in all major sustainability rankings for many years.
Strategic alliances as part of Strategy Number ONE The mobility of the future will take many forms.
Accordingly, strategic collaborations with the best partners are an integral part of Strategy Number ONE.
This secures long-term access to technologies and customers, pools expertise and achieves positive cost
effects through economies of scale. In our opinion, there are two key elements for good collaborations: first,
the partnership must create a win-win situation. Second, the premium character and independence of our
vehicles and brands must always be assured.