BMW 2011 Annual Report Download - page 224
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Marc Girard 13
“How do you visualise light-
ness?
We built a layered wooden
sculpture to represent our up
to date answer to this question.
It immediately brings the idea
of multi-layering to life.”
David Carp 16
“It takes more than 48 months of
hard work from initial sketches to the
start of production of a new model.
During that time, we have to fl esh out
the main design elements, defi ne the
details
and, above all, calibrate the
vehicle’s
hundreds of interfaces.”
Oliver Heilmer 15
“Proportions. Surfaces. Details. That is
what interior design is all about. Making
the right statement and fi nding the
right balance is a tremendous challenge.”
Sebastian Morgenstern 14
“A lamp is a lamp – and there-
fore, fi rst and foremost, a
functional element. But at the
same time it is also a defi ning
design component. The art
lies in placing maximum
functionality, innovation and
eff ectiveness into the smallest
possible space.”