BMW 2011 Annual Report Download - page 233
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10
2011 BMW GROUP 41
The moment everyone has been waiting for: after years of planning,
months of preparation and the sheer hard work of the final weeks,
the first series-produced model of the new BMW 3 Series makes its
debut at the BMW Munich plant. A modern classic set to redefine
the world of premium mobility just like its predecessors; an icon,
reimagined, and loaded with the latest technology.
An accomplishment like this relies on an outstanding team effort.
Associates from almost 50 countries developed, planned and built
the new 3 Series together. This day, this hour celebrates the
product of their passion and their dedication. At the end of the early
shift, the assembly lines at the Munich plant grind to a halt, and
thousands of associates come out to watch the new 3 Series drive
its first few hundred yards. 9 10
3:03 p. m. Full of expectation
3:04 p. m. Capturing the moment