BMW 2011 Annual Report Download - page 220
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282
Ilona Gundel 7
“No one person is like
anyone else, so why should
everybody’s cars have the
same features? For the fi rst
time, the BMW 3 Series
now off ers three diff erent
trim lines – Modern, Sport
and Luxury –
with design
elements specially
tailored
to diff erent customer groups.”
Christopher Weil 5
“From the side, the
BMW 3 Series Sedan
appears to be all muscular
surfaces
and sweeping
lines. This
stretches the
car visually, making it
appear even more dynamic.”
Oliver Heilmer 6
“Seven degrees. Not fi ve, not
nine – it has to be seven degrees.
That is the exact angle the BMW 3
Series centre stack is tilted
to-
wards the driver. It may be just
a detail – but it makes a diff erence
to the sheer driving experience.”
Marc Girard
“The dashboard’s horizontal lines are characteristic
for BMW. They give the interior structure and create a
feeling of peace and lightness.”