BMW 2011 Annual Report Download - page 24

24
18 COMBINED GROUP AND COMPANY
MANAGEMENT REPORT
18 A Review of the Financial Year
20 General Economic Environment
24 Review of Operations
24 Automotive segment
29 Motorcycles segment
31 Financial Services segment
33 Research and development
36 Purchasing
37 Sales
38 Workforce
40 Sustainability
43 BMW Stock and Capital Market
46 Disclosures relevant for takeovers
and explanatory comments
49 Financial Analysis
66 Internal Control System and
explanatory comments
67 Risk Management
73 Outlook
Review of Operations
All brands report record-breaking sales volume figures
We sold a total of 1,668,982 BMW, MINI and Rolls-
Royce Motor Cars brand vehicles during the year 2011,
the best sales volume performance ever achieved in the
Company’s history (+ 14.2 %). Sales of BMW brand cars
rose by 12.8 % to 1,380,384 units, setting a new sales
volume record. The MINI brand also reported an all-time
high level of sales, with 285,060 units handed over to
customers worldwide (+ 21.7 %). Rolls-Royce Motor Cars
also saw a sharp sales volume increase, with the num-
ber
of cars sold up by 30.5 % to 3,538 units, also setting a
new
record.
Dynamic growth in most markets
In Europe, sales of the three brands rose by 8.5 % to
858,383 units, sales volume in Germany was up by
6.8 % to 285,257 units and in Great Britain by 8.2 % to
167,456 units. Increases were also recorded for Italy
(72,521 units; + 4.9 %) and France (70,442 units; + 8.6 %).
The only market to record a drop was that of Spain,
where economic uncertainties caused sales volume to
fall by 10.3 % to 37,047 units.
The number of cars sold in North America in 2011 rose
sharply (+ 14.4 %) to 341,345 units, with the USA report-
ing growth of 14.9 % to 306,349 units.
Sales performance in Asia was particularly strong with
375,452 BMW, MINI and Rolls-Royce Motor Cars brand
vehicles sold (+ 31.1 %). The main contributor to this
AUTOMOTIVE SEGMENT
significant increase was the Chinese market, with sales
up by 37.7 % to 233,630* units. At 47,663 units, the number
of cars sold in Japan rose by 9.2 % on the previous year’s
figure.
BMW remains premium segment market leader
Due to model life cycle factors, sales of the BMW 1 Series
fell by 10.0 % during the year under report to 176,418
units. The new five-door version has been available since
September, which helped to boost demand for the
BMW 1 Series in the final quarter of 2011 (33,162 units;
BMW Group – key automobile markets 2011
as a percentage of sales volume
USA 18.4 Italy 4.3
Germany 17.1 France 4.2
China* 14.0 Japan 2.9
Great Britain 10.0 Other 29.1
Germany
USA
China*
Italy
Japan
France
Great Britain
Other
BMW Group Sales volume of vehicles by region and market
in 1,000 units
1,600
1,400
1,200
1,000
800
600
400
200
07 08 09 10 11
Rest of Europe 443.6 432.2 357.3 369.3 405.7
Asia* 159.5 165.7 183.1 286.3 375.5
North America 364.0 331.8 271.0 298.3 341.3
Germany 280.9 280.9 267.5 267.2 285.3
Great Britain 173.8 151.5 137.1 154.8 167.5
Other markets 78.9 73.8 70.3 85.3 93.7
Total 1,500.7 1,435.9 1,286.3 1,461.2 1,669.0
* Including automobiles from the joint venture BMW Brilliance
Rest of Europe
North America
Asia*
Germany
Great Britain
Other markets