BMW 2011 Annual Report Download - page 241
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2011 BMW GROUP 49
STAGES IN A SUCCESSFUL EVOLUTION
The BMW Group develops vehicles aimed at anticipating the future, setting the
standard throughout automotive history. Our next milestone will be in 2013,
with the launch of the BMW i3 – the first model under the BMW i sub-brand.
And certainly not the last.
STAGES IN A SUCCESSFUL EVOLUTION
The BMW Group develops vehicles aimed at anticipating the future, setting the
standard throughout automotive history. Our next milestone will be in 2013,
with the launch of the BMW i3 – the first model under the BMW i sub-brand.
And certainly not the last.
BMW 1602 ELEKTRO
BMW developed a 1602 model
with an electric motor for the 1972
Olympic Games.
1972
1991
2007
2009
2011
2012
2013
2014
2010
BMW E1
BMW’s first true electric vehicle.
Sets the standard for light-weight
construction and efficient drive
technologies.
EFFICIENT DYNAMICS
Start of the Efficient Dynamics
innovation initiative – a package of
measures aimed at lower consump-
tion and enhanced performance.
PROJECT i
Launch of the project i think tank
to develop the sustainable mobility
of the future
NUMBER ONE
Presentation of the corporate Strategy
Number ONE for viable, sustainable
mobility
MINI E
A test fleet of around 600 electric-
powered MINI cars provides valuable
insights into user behaviour.
LIFEDRIVE-ARCHITECTURE
Introduction of the LifeDrive Architecture:
two separate modules – one made of
CFRP – form the basis of the BMW i3
Megacity Vehicle.
BMW ACTIVE HYBRID 5
Market launch of the first BMW
full-hybrid sedan with intelligent
drive concept
BMW i3
Market launch of the pure-electric
BMW i3 Megacity Vehicle
BMW i8
Market launch of the BMW i8 sports
car with innovative plug-in hybrid
BMW ACTIVE E
A test fleet of pure-electric BMW ActiveE
vehicles based on the BMW 1 Series Coupé
takes to the roads.