BMW 2011 Annual Report Download - page 238
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14
46
29.01.12
Global mission
11.02.12
Moment of sheer pleasure
14 The brand-new BMW 3 Series is loaded directly at the Munich
plant’s own rail terminal. Almost two-thirds of the vehicles were
shipped by environmentally-friendly rail.
For the first time in the company’s history, a new
model is released not in stages, but simultaneously
worldwide. This means new models had to be on
display in BMW showrooms from Auckland to
Anchorage in time for the sales launch on 11 Feb-
ruary.
Running on an extremely tight schedule,
the Munich plant shipped no fewer than 10,500
BMW 3 Series in the weeks prior to the sales launch.
On this day, customers all over the world experience
the fascination of the new BMW 3 Series for the
very first time. This is the day the countdown ends.
And the countdown for the next new models begins.