BMW 2011 Annual Report Download - page 26

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26
(2010: 46,004 units). With a sales volume of 104,827 units,
the BMW X5 once again outdid its previous year’s
strong performance, remaining market leader in the
Sports Activity Vehicle premium segment (+ 2.6 %).
Sales of the BMW X6 dropped by 12.0 % to 40,822 units.
Strong growth for MINI brand
Our MINI brand achieved a new sales volume record in
the year under report, with an increase of 21.7 % to reach
285,060 units. The MINI Countryman had a particularly
successful year. Launched in autumn 2010, it was se-
lected by 89,036 customers in 2011. Sales of the MINI
Convertible (29,325 units; – 10.3 %) and the MINI Club-
man (25,745 units; – 17.8 %) were down on the previous
year. The MINI Hatch registered sales volume of 137,155
units (– 12.0 %). The MINI Coupé was launched as the
fifth series model of the MINI family in September, and
a total of 3,799 units were sold up to the end of 2011.
Sales volume of MINI vehicles by model variant
in units
2011 2010 Change Proportion of
in % MINI sales volume
2011 in %
MINI Hatch
One 40,751 44,268 – 7.9
Cooper 63,189 76,520 – 17.4
Cooper S 33,215 35,053 – 5.2
137,155 155,841 –12.0 48.1
MINI Convertible
One 5,071 4,525 12.1
Cooper 13,984 16,613 – 15.8
Cooper S 10,270 11,542 – 11.0
29,325 32,680 –10.3 10.3
MINI Clubman
One 3,675 2,973 23.6
Cooper 13,852 19,551 – 29.1
Cooper S 8,218 8,793 – 6.5
25,745 31,317 –17.8 9 . 0
MINI Countryman
One 9,214 1,733 –
Cooper 38,302 7,770 –
Cooper S 41,520 4,834 –
89,036 14,337 – 31.3
MINI Coupé
Cooper 956 – –
Cooper S 2,843 – –
3,799 – – 1 . 3
MINI total 285,060 234,175 21.7 100.0
MINI brand cars in 2011 – analysis by model variant
as a percentage of total MINI brand sales volume
MINI Cooper MINI
Cooper S (including Cooper SD)
33.7
(including Cooper D) 45.7 MINI One (including One D) 20.6
MINI Cooper
(including Cooper D)
MINI Cooper S
(including Cooper SD)
MINI One
(including One D)
18 COMBINED GROUP AND COMPANY
MANAGEMENT REPORT
18 A Review of the Financial Year
20 General Economic Environment
24 Review of Operations
24 Automotive segment
29 Motorcycles segment
31 Financial Services segment
33 Research and development
36 Purchasing
37 Sales
38 Workforce
40 Sustainability
43 BMW Stock and Capital Market
46 Disclosures relevant for takeovers
and explanatory comments
49 Financial Analysis
66 Internal Control System and
explanatory comments
67 Risk Management
73 Outlook