BMW 2011 Annual Report Download - page 204

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BORN ELECTRIC
LIFEDRIVE
E DRIVE
LIFECYCLE
50% LIGHTER
LIFEDRIVE
LIFEDRIVE
PURPOSE-BUILT DESIGN
AIR CURTAIN
RECYCLED COMPONENTS
AIR CURTAIN
AIR CURTAIN
LIFECYCLE
CONNECTIVITY
ULTRA-LIGHT CFRP
CAR SHARING
MEGACITIES
MEGACITIES
BORN ELECTRIC
50% LESS CO2
ULTRA-LIGHT CFRP
Visionary
Passion
Profitability
PLUG-IN HYBRID
CONNECTIVITY
Many things drive us.
We aim to be the world’s leading supplier of premium products and
premium services for individual mobility. For us, that means finding
answers today to questions about the mobility of tomorrow – listening,
taking ideas a step further and acting with foresight. It means looking
at the future as something we can shape today.
We embrace this responsibility in many different ways: towards our
customers through pioneering products and services; towards society
and the environment by developing sustainable forms of individual
mobility; towards our associates by offering them a safe and rewarding
job with the leading premium supplier.
Our awareness of this responsibility sustains us, moves us and drives
us forward every single day.
REC