BMW 2011 Annual Report Download - page 195

Dear Readers,
To many people, a car is more than just a way of getting from A to B.
To them, individual mobility stands for freedom and self-expression.
This is precisely the feeling our BMW slogan “Sheer driving pleasure”
represents.
This yearbook features three stories, offering examples that high-
light the broad spectrum of experiences individuals have with our
products.
1. Moments of sheer pleasure
A passion for individual mobility is in our DNA. It is something all
BMW Group associates have in common and is found in every
one of our vehicles. It is something our customers can feel. And, of
course, our customers are our top priority. Only they can decide
whether or not to make a purchase. This is why customer focus
guides our company.
In our “Moments of sheer pleasure” we captured nine of our
customers on camera as they collected their new vehicles. What
exactly makes their new BMW, MINI, Rolls-Royce or their motor-
cycle so fascinating? I invite you to take a look at this yearbook
and watch the videos on our website to find out more.
Premium is our customer promise: outstanding products and
exceptional quality, progressive design and technical innovations
that benefit the customer and the environment. This section also
showcases our Efficient Dynamics technology package, which has
for years set the industry standard for lower fuel consumption and
CO2 emissions combined with high performance. We are motivated
by the belief that every customer who drives one of our vehicles
home is happy.