BMW 2011 Annual Report Download - page 219

Christian Bauer 3
“We work with state-of-the-art CAD simulation
programmes in the design department, of course. But
no computer can realistically recreate the arcs and
contours of such a complex vehicle, or the interplay of
light and shadow. And so, classic tools, like paper,
wood, tape and industrial clay, are still among the most
important materials we work with.”
Christian Riech 4
“The new BMW 3 Series is
almost like a cosmopolitan
young woman with a fi ne eye
for beautiful accessories. A per-
son with taste like that is not
going to wear just any old shoes,
but only those that truly express
her personality. We developed
accessories just like that – the
wheel rims – for the BMW 3 Se-
ries. Anyone who has seen
the car will confi rm that it really
paid off .”
Volker Schrem 2
“Many of our customers spend a lot
of time in the car. For some, their car
is their second home. So it is up to us
to create an atmosphere inside where
drivers can feel at home.”
Felix Staudacher 1
“For me, design is in
the details. Even the
tiniest detail, like an
audio button, con-
tributes to the overall
impression.”
Adrian van Hooydonk
“The design of the new
BMW 3 Series reimagines
classic BMW design
icons and forms a bridge
between the model’s
successful design history
and a modern, precise
aesthetic.”