Audi 2012 Annual Report Download - page 94

Short FactsShort Facts
Missing Silver Arrow returns to Germany
CAR LEGEND Audi managed to buy back an Auto Union Type D Dual Compressor racing car
built in 1939 (front). That was the year in which the Auto Union Grand Prix car was a leading
contender in competitive racing in Europe. After the war, there was just one known surviving
Auto Union racing car in the whole of Western Europe. All others were believed to have been
lost – until American collector Paul Karassik tracked down the remains of two racing cars
in the former USSR in the late 1970s and had them reconstructed. The recently purchased
Type D means that three out of the five original Auto Union Silver Arrow cars now belong
to AUDI AG.
Audi becomes
partner of
Chelsea FC
ALLIANCE There has been a
top-ranking addition to the
Audi soccer family: AUDI AG
has sealed a partner ship
with a London club steeped
in tradition – Chelsea FC.
Audi is now involved in four
of Europe’s top clubs: Along
with Chelsea FC, these are FC
Bayern Munich, FC Barcelona
and Real Madrid C.F.
Audi stands for
sportiness
SURVEY The Audi brand is
perceived as the brand
with the sportiest image.
The trade journal AUTO
ZEITUNG asked its readers
which brands they asso-
ciate with successful motor-
sport (issue 9/2012, p. 51).
Top spot, with 58.7 percent
of the vote, went to Audi.
Audi triumph on
the Nürburgring
ENDURANCE RACE Capricious weather, tough competition,
bitter setbacks, but rewarded with victory in the end: After
a roller-coaster of emotions, Audi secured its first ever
overall victory in the 24 Hours race at the Nürburgring.
The two quartets of drivers even clinched a one-two win in
the Audi R8 LMS ultra in the 40th-anniversary race of this
classic, set in the Eifel region of Germany. Audi can boast
an impressive track record in endurance races in 2012. On
top of its successes on the Nürburgring and at Le Mans, the
brand also won the 24 Hours races at Spa and Zolder.
Premiere for Q5
and SQ5 TDI
INTRODUCTION In revising
the Q5, Audi has sharpened
the profile of its perfor-
mance SUV and improved
one of its best-selling
models in a variety of
respects. The new top-of-
the-range model – the SQ5
TDI – celebrated its debut
at the 24 Hours of Le Mans
in June. Three-time Le Mans
winner Marco Werner was
not the only one to be
delighted. And no wonder:
The SQ5 TDI is powered
by a 3.0 V6 diesel biturbo
developing 230 kW
(313 hp), but averages just
7.2 liters of fuel per 100 km.
In brief
apprentices and participants apprentices and participants
of combined study/training of combined study/training
programs started their programs started their
working life at Audi in 2012.working life at Audi in 2012.
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