Audi 2012 Annual Report Download - page 130

In brief
“Doors open!” in Ingolstadt for knowledge-hungry kids
YOUTH On the public holiday that commemorates German reunification, the crowds flocked
to Audi in Ingolstadt: Over 5,000 children and parents experienced the fascination of cars
with child-friendly presentations at the “Doors Open Day” – an initiative of the “Sendung mit
der Maus” television program. On this occasion, the otherwise closed doors of the Design
department and the wind tunnel, among others, were opened to the young fans.
New Audi
factory in Mexico
LOCATION A new Audi plant
is being built in San José
Chiapa, in the Mexican
state of Puebla. “With this
location, we will be able
to expand our activities in
the American markets,”
says Prof. Rupert Stadler,
Chairman of the Board of
Management of AUDI AG
(below right, with Rafael
Moreno Valle Rosas, Gover-
nor of Puebla). Production
will begin in 2016.
Strong team:
Audi and FIS
SKIING Audi has been ac-
tively involved in skiing
for almost three decades
– and will continue this
association for at least
the next five years. The
Com pany has agreed to
continue its partnership
with the International Ski
Federation (FIS) until 2017.
This means that the FIS
World Cup will continue to
take place under the Audi
banner in the years to come.
The quattro drive system,
which provides added dy -
nam ics and driving safety,
will have a chance to show -
case its strengths on wintry
terrain too. The presentation
of brand and technology at
the World Cup has made
Audi and quattro something
of an institution
among
winter sports enthusiasts.
Support for
Olympic athletes
SPONSORSHIP During the 2012 Olympic Games in London,
Audi provided 60 vehicles to the German team, includ -
ing four electrically driven A1 e-tron cars. The German
House in London included an Audi Lounge in which partici -
pants and visitors could meet. Audi will continue to
sponsor German Olympic and Paralympic athletes in the
future: The partnership with the German Olympic Sports
Confederation (DOSB) and the National Paralympic
Committee Germany (DBS) has been extended until 2016.
Powerful: A6
allroad quattro
POWER PACKAGE The Audi A6
allroad quattro celebrated
its premiere with the 3.0
TDI engine, which delivers
230kW (313 hp) thanks to
twin turbocharging. Com-
pared with its predecessor,
the performance of the
six-cylinder engine has im -
proved, while consumption
and, consequently, emis-
sions have decreased by up
to 20 percent.
The Le Mans winner The Le Mans winner
R18 e-tron quattro with R18 e-tron quattro with
hybrid drive provided hybrid drive provided
100 percent reliability in 100 percent reliability in
the 2012 season, with the 2012 season, with
not a single breakdown.not a single breakdown.
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Short FactsShort Facts
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