Audi 2012 Annual Report Download - page 120
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“Vorsprung” starts anew
every day
Luca de Meo
Member of the Board of Management for Marketing and Sales
Long before I came to Audi, the German word
“Vorsprung” held a special fascination for me. Because
it says in a single word what makes a brand into a
strong brand. What Audi stands for. For the dynamics
of permanent motion, because “Vorsprung” is not a
passive state. For the resolve to keep making a leap
forward. For the ability to look ahead and to recognize
what will be important to people – tomorrow and into
the future, in over 100 countries around the globe.
“Vorsprung” is packed with infinite passion. It is the
drive with which we at Audi work on new solutions
that make life easier. It is what people notice when
they come into contact with Audi: at the steering
wheel, at a dealership, on the web. And at millions
of other places.
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