Audi 2012 Annual Report Download - page 157

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Design
The Audi brand is treading new paths in taking its design strategy comprehensively to the next
level, without abandoning its existing design idiom. The intention is firstly to differentiate more
between the car lines and secondly to enable future model generations to display more technical
aspects in their design.
The Audi crosslane coupé concept car, which was given its first showing at the Paris Motor Show,
exemplifies how the new strategic direction could be implemented for future Q models. The
showcar’s Singleframe is three-dimensional in design. This adds to the strong presence that
makes every Q model distinctive. Another characteristic feature is the removable central roof
section made from carbon fiber, transforming the urban SUV into an open-top all-rounder. The
emphasis of Audi’s evolutionary design idiom and philosophy is on the strong bond between
technology and design. Examples include the Singleframe radiator grille and the recesses in the
front lid.
AUDI CROSSLANE COUPÉ
The holistic design approach integrates the interior and exterior more closely. The resulting entity
both makes the Audi brand easier to recognize and highlights the distinctive character of each
individual Audi model by differentiating the interiors more.
Innovations for safety and comfort
Driver assistance systems
The Audi brand has a broad range of innovative driver assistance systems that can make vehicles
even easier and safer to handle. Rather than taking over, they are an increasingly helpful form of
technological assistance that always leaves the driver ultimately in charge.
Audi has redefined the benchmark with the driver assistance systems on board the new A3 and
is now introducing technologies from the full-size category in the compact segment as well.
These include the optional Audi adaptive cruise control (ACC), which automatically maintains a
chosen safety clearance from the vehicle in front with the help of a sensor. Within certain limits,
Audi adaptive cruise control (ACC) accelerates and slows down the car on its own.