Audi 2012 Annual Report Download - page 178

181
Management Report
140 Audi Group
151 Business and underlying
situation
173 Financial performance
indicators
176 Social and ecological aspects
176 Corporate responsibility
177 Employees
181 Audi in society
182 Location-based
environmental aspects
186 Product-based
environmental aspects
190 Risks, opportunities
and outlook
201 Disclaimer
PROPORTION OF WOMEN AT AUDI AG
% 2012 2011
Total proportion of women 13.9 13.3
Apprentices 1) 23.7 24.2
Industrial apprentices 20.7 21.3
Clerical trainees 77.8 75.8
Management 7.3 6.7
1) Since 2012 including StEP program (Study and Experience in Practice); 2012 figure excluding StEP: 24.1 percent
AUDI IN SOCIETY
One goal that AUDI AG pursues as part of its social commitment is to increase the attractiveness
of the locations for its employees, thereby also enhancing the quality of life in the regions. This
takes the form of a wide range of voluntary activities such as the Audi Volunteers project, child
care arrangements and projects in the sphere of mobility and transport. In December 2012, for
instance, the Company introduced a new transport concept in conjunction with the Ingolstadt
local transport operator to make the site much easier to reach by bus and rail. The result is shorter
journeys to work for employees, and significantly less road traffic for residents of Ingolstadt and
the surrounding area. In order to further encourage use of public transportation, the Company
subsidizes employee travel under the new transport concept.
Employee and corporate donations
Over 99.5 percent of the Audi workforce contributed to the Christmas fundraising campaign in
the past fiscal year. The Works Council has held this regular fundraising drive since 1977. As every
year, the money raised goes towards regional, social and charitable causes at the Ingolstadt and
Neckarsulm sites. Employee donations, which are topped up by the Company, raised the new
record sum of EUR 825,000 in 2012.
The “Spare Cents” campaign – where many employees donate the remaining cents after the
decimal point on their monthly payslip – also raised around EUR 222,000 for street children
projects run by “terre des hommes.”
In addition, sizable corporate donations were made to regional and social projects as well as
to research ventures during 2012.
Research partnerships
Around 130 research students are currently preparing their doctoral theses at the Audi Group.
The subjects covered range from technical topics to economics, the humanities and the social
sciences. Around two-thirds of these doctoral theses are prepared in conjunction with an Audi
partner university.
Audi again furthered academic exchanges and deepened its research partnerships and joint
ventures in 2012. AUDI AG is one of the founding donors behind the University Foundation of
the Karlsruhe Institute for Technology (KIT) set up in the past fiscal year. 2012 also saw us pro-
vide funding for an endowed chair dedicated to the topic of mobility and sustainability at the
Zeppelin University Friedrichshafen. The Konstanz University of Applied Sciences (Technology,
Economics and Design) also offered its first scholarship for a doctorate in the field of Corporate
Social Responsibility.
AUDI AG has been financing a three-year guest professorship in “International Trends in Economics
and the Social Sciences” at the Catholic University of Eichstätt-Ingolstadt since 2010. During the
past fiscal year that university played host to five visiting professors from India, China and the
United States, who gave lectures on the subjects of Intercultural Management, Corporate Gover-
nance, Sustainability as well as Marketing and Services Management.
We at Audi again furthered exchanges between research and public life in the past fiscal year of
2012. As in previous years, AUDI AG organized another series of INI. and HIN. seminar lectures