Audi 2012 Annual Report Download - page 139

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Consolidated companies
Volkswagen AG, Wolfsburg, is the major shareholder of AUDI AG and controls around
99.55 percent of the share capital. The Volkswagen Group includes the financial statements
of the Audi Group in its own consolidated financial statements. Control and profit transfer
agreements exist both between Volkswagen AG and AUDI AG, and between AUDI AG and its
principal German subsidiaries.
In March 2012, a subsidiary of AUDI AG acquired a 30 percent share in Volkswagen Group
Services S.A., Brussels (Belgium), which the Audi Group accounts for using the equity method.
Effective July 19, 2012, AUDI AG acquired a 100 percent share in the motorcycle manufacturer
DUCATI MOTOR HOLDING S.P.A., Bologna (Italy), via its subsidiary Automobili Lamborghini S.p.A.,
Sant’Agata Bolognese (Italy). This acquisition brought a further ten companies into the Group.
Effective May 1, 2012, AUDI AG sold off its 100 percent share in Audi Retail GmbH, Ingolstadt, to
a subsidiary of Volkswagen AG, Wolfsburg. Audi Retail GmbH and its previously fully consolidated
subsidiaries will thus no longer be included in consolidation by AUDI AG.
There were also further changes to the group of consolidated companies that did not materially
affect the net worth, financial position and financial performance of the Audi Group.
STRATEGY
Vision: “Audi – the premium brand”
The Audi Group first unveiled its Strategy 2020 in 2010, then refined it in the following year.
The cornerstones of this strategy remain unchanged and place the emphasis on sustainable,
continuous corporate success. The aim is to equip Audi for the challenges of the future along its
path to becoming the leading premium brand, and to delight customers worldwide. The issues
and measures were further substantiated in 2012 and adjusted to reflect the prevailing
economic and business environment. In particular, questions about growing environmental
awareness, the future availability of fossil fuels, ongoing urbanization and increasing digitaliza-
tion and connectivity play an important role in this context.
THE AUDI BRAND’S STRATEGY 2020
Goals
Mission
Vision
Attractive
employer worldwide
Global
image leader
Continuous
growth
Superior
financial strength
Audi – the premium brand
We
delight
customers
worldwide
We define innovation
We shape Audi
We live responsibility We create experiences