Audi 2012 Annual Report Download - page 164

167
Management Report
140 Audi Group
151 Business and underlying
situation
151 Economic environment
153 Research and development
162 Procurement
162 Production
165 Deliveries and distribution
173 Financial performance
indicators
176 Social and ecological aspects
190 Risks, opportunities
and outlook
201 Disclaimer
The Audi Group continued to broaden its product range in the 2012 fiscal year.
NEW MODELS OF THE AUDI BRAND IN 2012
1) Product improvement of the car line
Audi A1
Audi further enhanced the high appeal of its A1 car line in the past fiscal year. A five-door version
of the A1 Sportback has been available since February 2012, with more headroom in the rear
and more convenient access. The premium compact model comes with four seats as standard, or
optionally with five at no extra charge. Like its three-door sister model, the A1 Sportback offers
impressively good fuel economy thanks to innovative efficiency technologies such as energy
recovery, a start-stop system and thermal management on all versions.
The brand with the four rings also brought an exclusive top model onto the market in 2012 in
the shape of the A1 quattro, built as a limited edition of 333 units. Equipped with a power-
boosted 2.0 TFSI engine developing 188 kW (256 hp), the sporty compact model sprints from
0 to 100 km/h in just 5.7 seconds and on to a top speed of 245 km/h.
A total of 123,750 (118,175) vehicles of the A1 car line were delivered to customers in the
period under review.
Audi A3
The Company brought the new Audi A3 onto the markets in late summer 2012. The third gener-
ation of the popular premium compact model has a sporty, progressive design with coupé-like
styling; its driver assistance systems and infotainment in particular redefine the benchmark in its
segment. Furthermore, the A3 impressively highlights Audi’s lightweight construction expertise.
The unladen vehicle weight of the new A3 1.4 TFSI has been reduced by as much as 80 kilograms
compared with its predecessor, to 1,175 kilograms. The A3 Sportback, which has been on sale
since February 2013, is another example of how the Company has reversed the weight spiral.
The 1.4 TFSI version of the versatile five-door model tips the scales at only 1,205 kilograms –
a saving of up to 90 kilograms on the previous generation.
2013 will also see the appearance of the S3 and S3 Sportback models, which combine abundant
power with impressive fuel efficiency. The premium compact S3 with S tronic reaches 100 km/h
from a standstill after just 5.1 seconds and averages 6.9 liters of Super Plus fuel per 100 kilo-
meters, which is equivalent to CO2 emissions of 159 g/km.
September
AprilFebruary
March May
June
July
August
Audi A1 Sportback
Audi A6 hybrid
Audi RS5 Coupé
Audi A8 hybrid
Audi S6, S7 Sportback, S8
Audi A3
Audi Q5 1)
Audi A4 1)
Audi TTRS plus
Audi A6 allroad quattro
Audi A1 quattro
Audi RS4 Avant
September
April
Februar
März Mai
Juni
Juli
August
Audi A1 Sportback�
Audi A6 hybrid�
Audi RS 5 Coupé�
Audi A8 hybrid�
Audi S6, S7 Sportback, S8�
Audi A3�
Audi Q5 1)�
Audi A4 1)�
Audi TT RS plus�
Audi A6 allroad quattro�
Audi A1 quattro�
Audi RS 4 Avant�