Audi 2012 Annual Report Download - page 90
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More than 1.46 million cars produced in 2012 – once
again a production record for Audi, achieved by our
workforces at nine production locations throughout
the world. But statistics don’t tell the whole story:
For me, there is more behind this figure – more than
1.46 million times pure passion. The desire for top
performance and perfection is a renewed incentive
every day. With dedication and creative ideas we
improve our manufacturing processes wherever we
can, and make them even more ecient. Visit any
of our locations and you will meet people who are
always willing to go a step further than might be
expected of them. We fully identify with what we do
and with the four rings. Audi is in our blood. This is
what I mean by pure passion in production; it’s there,
and it’s boundless.
Pure passion
in production
Dr. Frank Dreves
Member of the Board of Management for Production
93