Audi 2012 Annual Report Download - page 137

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AUDI GROUP
STRUCTURE
Company
The Audi Group, comprising the two brands Audi and Lamborghini, has for many years been one
of the world’s leading carmakers in the premium and supercar segment. Through the acquisition
of DUCATI MOTOR HOLDING S.P.A., Bologna (Italy), and its subsidiaries, the Audi Group has
moreover since July 2012 been able to offer its customers motorcycles built by one of the most
successful manufacturers in that segment.
The Audi Group delivered a total of 1,634,312 (1,512,014) cars to customers in 2012.
At the heart of the Company is the Audi brand, which embodies modern, distinctive design and
technological innovations, along with a high standard of quality in its build and the materials it
uses. The ambition to satisfy high customer expectations and develop pioneering automotive
concepts is always the priority for the Company; it is given outward expression in the brand essence
“Vorsprung durch Technik,” which brackets together the brand values sportiness, progressive-
ness and sophistication. 2012 saw the core brand Audi increase its deliveries by 11.7 percent to
the new record of 1,455,123 (1,302,659) cars.
The traditional Italian brand Lamborghini also performed very successfully in the past year, with
a substantial rise in its deliveries to 2,083 (1,602) supercars. Its cars are especially noted for
their alluring design, highly advanced technology, superior build quality and exceptionally good
handling characteristics.
The Audi Group moreover supplies cars of other Volkswagen Group brands through its sales
subsidiaries.
The motorcycles of the new member company Ducati are renowned for their unique design, but
also as examples of outstanding expertise in lightweight technology and engine development,
as evidenced by the array of motorsport triumphs. From its first-time consolidation in July 2012,
16,786 motorcycles of the Ducati brand were delivered to customers in the remaining months of
the fiscal year. In 2012 as a whole, the Ducati Group increased deliveries to 44,102 (42,233)
motorcycles.
DELIVERIES OF THE AUDI GROUP BY SEGMENT AND BRAND
2012 2011
Automotive segment 1,634,312 1,512,014
Audi brand 1,455,123 1,302,659
Lamborghini brand 2,083 1,602
Other Volkswagen Group brands 177,106 207,753
Motorcycles segment 16,786 –
Ducati brand 16,786 –
1) Motorcycle deliveries since acquisition of Ducati Group in July 2012
Main Group locations
The Audi Group has its headquarters in Ingolstadt. In addition to Technical Development, Sales
and Administration, this location is home to the bulk of manufacturing operations. The Audi A3
and A3 Sportback models, the A4 car line, the A5 Sportback and the A5 Coupé, RS 5 Coupé and
Q5 models are built in Ingolstadt. Bodies for the A3 Cabriolet and for the TT car line are also
made at the Group’s main location.
The Neckarsulm plant is where the A4 Sedan, the A5 and RS 5 Cabriolet models, the A6 car line,
the A7 Sportback and the A8 luxury sedan are manufactured. Neckarsulm is also home to
quattro GmbH, a fully owned subsidiary of AUDI AG. In addition to attractive high-performance
vehicles such as the RS models, quattro GmbH builds the R8 line of supercars at its bespoke
manufacturing operations there. The Company also offers an exclusive customization program
and high-grade lifestyle articles that embody the spirit of the brand with the four rings.
AUDI HUNGARIA MOTOR Kft., Győr (Hungary), develops and manufactures engines for AUDI AG,
for other Volkswagen Group companies and for third parties. The Coupé and Roadster versions
of the Audi TT as well as the A3 Cabriolet are also built there in partnership with the Ingolstadt
plant. The early part of 2012 also saw the Hungarian company celebrate the topping-out ceremony
Management Report of the Audi Group for the 2012 fiscal year