Audi 2012 Annual Report Download - page 4

Passion – what does that mean to you personally? Obviously
we don’t often come across such an emotionally charged word
in business life. But at Audi it is part of our standard vocabu-
lary, every day and all over the world.
For us, passion is the driving force behind our every action.
Pure passion for cars – that is what spurs us on to achieve
top performance on our way to becoming the number one
pre mium manufacturer.
The notable success of the 2012 fiscal year demonstrates
how eectively the Audi Group’s over 68,000 employees
man
aged to share their enthusiasm with every one of our
custom ers. For that reason, we have chosen the motto
“My Audi – Pure passion” for this Annual Report.
2012 will go down in the history of the Company as a year of
significant growth and major successes – and also as a year
of important strategic decisions.
We have become even more global, more innovative and
more sustainable. We have ventured into the premium end
of the motorcycle market through the acquisition of Ducati,
the tradition-steeped manufacturer of fascinating, iconic
motorcycles. And we have chosen San José Chiapa as the site
of a new production location in Mexico. On top of that, we
are extending our existing production network in China, India
and Hungary. Equally, we have demonstrated our commit-
ment to our German locations by investing further in them.
Our product range attracted more customers worldwide than
ever before and helped Audi to a new sales record of over
1.45 million automobiles.
We are firmly convinced that anyone who believes so
pas sionately in their company while exercising the virtues
of commercial prudence will also be able to handle dicult
times.
Passion breeds success and motivates in various ways. I hope
that you will find the 2012 Annual Report an inspiring read and
that the spark of our passion will ignite your enthusiasm, too.
I wish you an enjoyable read.
Prof. Rupert Stadler
Chairman of the Board of Management
C O V E R G R A P H I C | T R E E K /F OT O L I A P H O T O | A U D I AG
Editorial
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