Audi 2012 Annual Report Download - page 143

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The magazine auto TEST, the monthly buyer’s guide published by AUTO BILD, presented the pres-
tigious Editor’s Award of auto TEST winner 2012 as part of its Vehicle Owners Satisfaction Study
(VOSS). In addition to the classic disciplines such as acceleration, flexibility, braking distance
and fuel efficiency, the editorial team considers factors such as vehicle quality, safety, residual
value and running costs. The Audi A6 fended off the competition to capture the auto TEST winner
award in gold (auto TEST, issue 6/2012, p. 36 ff.).
The “sport auto Award 2012” is presented to the most sporty cars in various categories by the
magazine sport auto. In this reader poll, Audi emerged as the winner in two categories with its
A1 quattro and RS 3 Sportback. The brand also secured the top spot in 2012 in the “Most Excit-
ing Study” category with the Audi quattro concept (sport auto, issue 7/2012, p. 42 ff.).
The Audi brand’s outstanding, distinctive design was confirmed by several awards. For example,
the Audi A3 was the compact category winner of the renowned AUTO BILD Design Award
(www.autobild.de/artikel/auto-bild-design-award-2012-3561441.html – link only available in
the German language) and also won the German Design Award 2013, Germany’s leading design
award, in the “Transportation and Public Space” category (www.themenportal.de/unternehmen/
auszeichnungen-fuer-audi-im-oktober-2012-39805 – link only available in the German language).
The “Autonis” award for the best design innovation of the year is presented annually by auto
motor und sport to new car models that have appeared over the previous twelve months. The
Audi A1 Sportback, the Audi A3 and the Audi Q5 were all voted the most attractive cars in their
respective categories (auto motor und sport, issue 21/2012, p. 114 ff.).
In 2012, the Internet portal AutoScout24 staged a poll for its online audience for the tenth
time, asking 162,000 users from Germany, Austria, Switzerland, Italy, Spain, France, Belgium
and the Netherlands to vote for Europe’s most popular cars. The field of candidates comprised
351 models in total, in ten vehicle categories. The A1, A3, A5 Sportback and Audi A6 models
were all voted top of their individual categories (ww2.autoscout24.de/bericht/10-internet-auto-
award/grosse-preisverleihung-in-genf/172550/279297/ – link only available in the German
language).
There were wins for three Audi models in the “Auto Trophy 2012,” accompanied by a good showing
in the reader poll sponsored by AUTO ZEITUNG. The A1, A6 and Q5 all emerged on top of their
respective categories (AUTO ZEITUNG, issue 25/2012, p. 86 ff.).
Internationally, too, the Audi brand continues to fare well. The year’s “Asian Car of the Year Award”
went to the Audi A6, which the high-ranking jury felt was the best new vehicle launched in Asia
for quality, price and design (www.autocar.co.uk/car-news/beijing-motor-show-2012/beijing-
show-audi-a6-wins-asian-coty).
The Audi A6 Sedan carried off the “International Design Excellence Award 2012” (IDEA), one of
the leading design awards in the United States. The full-size sedan impressed the jury of the
Industrial Designers Society of America with its dynamic formal idiom and innovative technology
(www.idsa.org/audi-a6-sedan).
The Lamborghini brand’s exclusive supercars also scooped an array of awards in the past fiscal year.
The exclusive U.S. magazine Robb Report, which focuses on selected luxury articles, voted the
Lamborghini Aventador the “Best of the Best 2012” in its category (www.robbreport.com/Paid-
Issue/Best-of-the-Best-2012-Sports-Cars-Lamborghini-Aventador-LP-700-4).
The Ducati brand, the newest addition to the Audi Group, also performed impressively in the
year’s awards with two top placings in the poll organized by the sports motorcycle magazine PS.
Almost one-third of those casting their vote helped the Ducati 1199 Panigale on its way to win-
ning the class of superlatives “Best Sports Motorcycle of All” (PS Das Sport-Motorrad Magazin,
issue 6/2012, p. 8 ff.). PS readers also voted the Streetfighter S top of the “Naked Bikes” cat-
egory (ibid.). In the “Enduro/Supermoto” category the Multistrada 1200 S secured an outstand-
ing second place (ibid.).