Audi 2012 Annual Report Download - page 175

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In this respect, Human Resources sees itself as preparing the way for others. It aims to lay the
foundations for the workforce and therefore the Company to achieve the goals of Strategy 2020.
Our human resources work thus needs to be fundamentally strategic in outlook, by focusing on
the individual. This guiding principle takes four key human resources target activities as its starting
point: strengthening competences, making work attractive and flexible, promoting responsibil-
ity, and ensuring future viability.
Knowing the needs of the workforce, enabling and inspiring employees, and knowing both the
present and future qualifications needs of the Company – these pave the way for developing
human resources effectively and using them sustainably.
The human resources policy must consequently be to create general and working conditions that
are both conducive to a good economic performance and suitably meet the needs of employees.
Cooperation between the Company and the employees’ elected representatives in the spirit of a
fair social partnership again plays a key role here.
Another key tenet of the human resources policy is to translate the Company’s success into suc-
cess for the employees. The management and General Works Council of AUDI AG have therefore
reached an agreement on employee profit-sharing that is based on the Company’s profit and the
attainment of defined target values. There are also profit-sharing plans at Audi subsidiaries both
in Germany and internationally.
Just under 3,000 employees newly recruited at AUDI AG
AUDI AG took on a total of 2,951 new employees in the 2012 fiscal year. 1,582 experts,
27 percent of which are women, were above all recruited for the strategic expertise areas of
lightweight construction and electric mobility, and to support the development of new sites.
620 skilled workers were also taken on as permanent employees, in most cases after having
been hired on a temporary basis. The Company also welcomed 749 young people starting their
vocational training or a dual course of study at its Ingolstadt and Neckarsulm locations.
Top rankings again in attractiveness surveys
AUDI AG was again ranked very highly among academic graduates in 2012. As in previous years,
the Company emerged as one of the most popular employers for economics and engineering
students nearing the end of their studies in Germany, based on the attractiveness surveys con-
ducted by the consulting firms trendence and Universum (“trendence Graduate Barometer 2012 –
Business and Engineering Edition,” April 20, 2012; “The Universum German Student Survey 2012,”
April 30, 2012).
The Company was also very popular among engineers already in employment. AUDI AG was ranked
second in the Universum study entitled “The German Professional Survey 2012,” published on
December 3, 2012 (www.universumglobal.com/IDEAL-Employer-Rankings/Professional-
Surveys/Germany).
AUDI HUNGARIA MOTOR Kft., Győr (Hungary), was yet again voted the country’s “Most attractive
company” in 2012 in a survey conducted by the management consulting firm Aon Hewitt and
the international student organization AIESEC (www.balaton-zeitung.info/Audi-attraktivster-
Arbeitgeber-in-Ungarn – link only available in the German language).
It remains the priority goal of Personnel Marketing at AUDI AG to continue developing its identity
as an employer brand. Clear positioning and credible communication are therefore important
milestones in achieving our strategic corporate objective of “Attractive employer worldwide.”
Audi received the VDI Nachrichten Award 2012 for its best nationwide recruitment advertise-
ment for engineers. The Company came first in a competition among 150 advertising motifs
submitted (www.vdi-nachrichten.com/personalaward/gewinner.htm – link only available in the
German language).