Audi 2012 Annual Report Download - page 133
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 |
 |
Audi sets the
course for
further growth
P H O T O | A U D I AG
T
he vision is very clear-cut:
As “Audi – the premium
brand,” the Company
wants to become the
world leader in delighting
customers. In pursuit of that vision,
excellent products and a unique world
of discovery will continue to captivate
people. The decisions that were made
in the past fiscal year paved the way for
the further strategic expansion of the
Audi Group. For example, Audi has
revived its time-honored tradition as
a motorcycle manu facturer through
the takeover of the Italian brand
Ducati. Like Audi, Ducati possesses
considerable expertise in lightweight
construction and high-performance
engines, and is noted for its emotion-
ally charged design idiom. In acquiring
Ducati, the Audi Group has further
raised its profile and now em bodies
sportiness, innovation, passion and a
consistent premium philosophy more
strongly than ever.
However, 2012 also brought major
economic challenges. There was a
marked slowdown in global economic
growth as the year progressed. In
addition,
many passenger car markets
proved intensely competitive. Amid
this dicult environment, the Audi
Group’s con tinuing expansion of its
worldwide
manu facturing network
is an unmis tak
able
declaration of its
strength. Thus the successor to the
current Audi Q5 is scheduled to go into
production at a new plant in San José
Chiapa, Central Mexico, from 2016.
At the Hungarian site Győr, on the
other hand, construction work is
nearing completion: A new derivative
model of the A3 family will be built on
the new production line there from
summer 2013. There are also plans
Fuel consumption and emission figures at the end of the Annual Report
Finances
136