Audi 2012 Annual Report Download - page 163

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In other Western European countries, which in some cases experienced a sharp drop in
market demand, the Audi brand almost equaled the record figure of the previous year with
418,646 (428,292) vehicles delivered and thus reasserted its position as market leader in the
premium segment. Above all in the UK – the most important export market in Europe – we were
able to increase the volume of deliveries by a healthy 7.2 percent to the new record total of
123,640 (115,345) vehicles. In France, too, 2012 saw the Company increase its deliveries
slightly to 62,202 (62,009) cars despite generally marked consumer restraint. On the other
hand, the brand with the four rings could not altogether escape the sharp reversals in Southern
European car markets, which were especially affected by the sovereign debt crises.
The Audi brand was again very successful in Central and Eastern Europe. In Russia for instance,
the region’s major market, we succeeded in delivering 33,512 (23,250) vehicles to customers,
a year-on-year increase of 44.1 percent.
The Company also continued to implement its strategy of qualitative growth to good effect
in the U.S. car market and increased the volume of deliveries there by 18.5 percent to
139,310 (117,561) cars.
The Audi brand again achieved high growth rates in the Asia-Pacific region. With a total of
405,838 (313,036) vehicles delivered in China, 29.6 percent more customers took receipt of
an Audi vehicle than in the previous year, further cementing the Company’s leading position in
the Chinese premium market. There was likewise an upward trend in Audi deliveries in Japan.
The number of cars delivered rose by 13.6 percent compared with the previous year, to
23,930 (21,059) cars.
CAR DELIVERIES TO CUSTOMERS BY MODEL
2012 2011
Audi A1 63,428 117,887
Audi A1 Sportback 60,322 288
Audi A3 28,055 28,405
Audi A3 Sportback 134,127 146,881
Audi A3 Cabriolet 8,341 11,683
Audi Q3 91,841 9,288
Audi TT Coupé 17,453 20,923
Audi TT Roadster 4,774 6,316
Audi A4 Sedan 216,012 207,409
Audi A4 Avant 93,820 106,957
Audi A4 allroad quattro 13,827 10,903
Audi A5 Sportback 53,522 51,542
Audi A5 Coupé 34,742 36,800
Audi A5 Cabriolet 19,490 20,637
Audi Q5 205,986 176,084
Audi A6 Sedan 214,129 183,244
Audi A6 Avant 57,778 42,240
Audi A6 allroad quattro 7,041 3,732
Audi A7 Sportback 32,976 31,317
Audi Q7 56,193 52,529
Audi A8 38,636 34,245
Audi R8 Coupé 1,400 1,803
Audi R8 Spyder 1,136 1,546
Internal vehicles before launch 94 –
Total, Audi brand 1,455,123 1,302,659
Lamborghini Gallardo 1,161 1,250
Lamborghini Murciélago – 7
Lamborghini Aventador 922 345
Total, Lamborghini brand 2,083 1,602
Other Volkswagen Group brands 177,106 207,753
Total, Automotive segment 1,634,312 1,512,014