Audi 2012 Annual Report Download - page 170

173
Management Report
140 Audi Group
151 Business and underlying
situation
151 Economic environment
153 Research and development
162 Procurement
162 Production
165 Deliveries and distribution
173 Financial performance
indicators
173 Financial performance
175 Net worth
176 Financial position
176 Social and ecological aspects
190 Risks, opportunities
and outlook
201 Disclaimer
the Superbike family is the 1199 Panigale R, with an outstanding racing performance. The
highly efficient 848EVO and the new 848EVO Corse Special Edition round off the Superbike range.
The new models of the Multistrada range likewise have an individually adjustable riding mode –
Sport, Touring, Urban, Enduro – making them exceptionally fun to ride. An array of other innova-
tive technologies will be appearing on the models of the Multistrada family over the course of
the current fiscal year. In future, all S versions of the Multistrada 1200 – Multistrada S Touring,
Multistrada S Pikes Peak, Multistrada S Granturismo – will, for example, be equipped with the
innovative Ducati Skyhook Suspension (DSS) damping system, which provides optimally smooth
progress on variable surfaces.
Ducati also took the wraps off the next generation of the Hypermotard family – Hypermotard,
Hypermotard SP and Hyperstrada. These blend state-of-the-art technologies with exceptional
Italian design. An entirely new departure for the Hypermotard models was the unveiling of
Ducati’s new Testastretta 11° engine with a displacement of 821 cc and developing 81 kW
(110 hp). It is installed in a tubular space frame. While the Hypermotard SP high-performance
model promises an exciting ride with the Race, Sport and Wet modes, the Hypermotard and
Hyperstrada are excellent tourers with all-rounder qualities thanks to the Sport, Touring and
Urban settings.
FINANCIAL PERFORMANCE INDICATORS
FINANCIAL PERFORMANCE
The 2012 fiscal year’s sales growth saw the Audi Group increase its revenue by 10.6 percent to a
new all-time high of EUR 48,771 (44,096) million.
In the Automotive segment, we generated revenue of EUR 35,851 (34,456) million through
sales of vehicles of the core brand Audi. The prior-year figure still includes revenue from CKD
business in China. As a result of the rising level of localization, the parts sets supplied to China
have, since 2012, been reported under other revenue instead of vehicle revenue.
The A4 car line was again the major contributor to vehicle sales of the Audi brand. At the same
time, revenue for the full-size and luxury segment rose especially thanks to the availability of
the A6 models for a first full year, coupled with high demand for the A8 models. The market
launch of the A1 Sportback meant revenue in the premium compact segment received a further
boost. The biggest driver of sales in the past fiscal year was the Audi Q3, which was rolled out on
markets from fall 2011 onward.
The Lamborghini brand enjoyed a substantial increase in revenue in the 2012 fiscal year above
all thanks to high demand for the new Aventador. The Audi Group also generated revenue
through sales of cars of the Bentley, SEAT, Škoda, VW Passenger Cars and VW Commercial
Vehicles brands through the Group-owned sales subsidiaries VOLKSWAGEN GROUP ITALIA
S.P.A., Verona (Italy), Audi Volkswagen Korea Ltd., Seoul (South Korea), Audi Volkswagen Middle
East FZE, Dubai (United Arab Emirates) and AUDI SINGAPORE PTE. LTD., Singapore (Singapore).
In the new Motorcycles segment, the Company already generated revenue of EUR 209 million
following the acquisition of the Ducati Group in July 2012, despite the highly seasonal nature
of business. Over the full year, the Ducati brand reported revenue of EUR 606 million.
Other revenue increased significantly in the past fiscal year to EUR 9,626 (5,928) million largely
as a result of the first-time inclusion of parts sets delivered to China.
The cost of sales for the Audi Group rose to EUR 39,046 (36,000) million in the period under
review following a demand-driven increase in production volume. Thanks to the positive results
of our ongoing drive to improve processes and productivity, the increase of 8.5 percent was
again below the rate of increase in revenue. The Audi Group thus increased gross profit by
20.1 percent to EUR 9,725 (8.096) million. Distribution costs for the 2012 fiscal year amounted
to EUR 4,593 (3,599) million. The increase over the previous year is attributable not only to the
higher sales volume and marketing costs, but also to the market launches of a large number
of new models and the realization of strategic market development programs. Administrative
expenses rose to EUR 527 (429) million also as a result of changes in the group of consolidated