Audi 2012 Annual Report Download - page 44
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Global procurement –
centralized, yet individual
Dr. Bernd Martens
Member of the Board of Management for Procurement
To provide each part to the right place at the
right time in top quality and for a reasonable
price – that is the task of Procurement. Our
challenge is to exploit strategic cost advantages
while as a premium brand placing great emphasis
on individuality. Synergies within the Volkswagen
Group enable us to do just that. Together we
develop key technologies in the supplier network.
Modular platforms give us huge procurement
volumes in an overall portfolio of 12 brands and
more than 220 models. Nevertheless, we are able
to create dierentiation in every Audi and thus
gain a decisive advantage over our competitors.
We dedicate ourselves to this goal every day with
energy and passion.
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