Audi 2012 Annual Report Download - page 144

147
Management Report
140 Audi Group
140 Structure
142 Strategy
148 Shares
149 Disclosures required under
takeover law
150 System of remuneration for
the Supervisory Board and
Board of Management
151 Corporate management
declaration
151 Business and underlying
situation
173 Financial performance
indicators
176 Social and ecological aspects
190 Risks, opportunities
and outlook
201 Disclaimer
Attractive employer worldwide
In order to realize its strategy of becoming the leading premium brand worldwide, the Audi Group
is reliant on the expertise and commitment of the best and most highly qualified employees.
Especially in light of its continuing international expansion and global presence, it is therefore
exceptionally important for our Company to be perceived as an attractive employer worldwide.
The Audi Group therefore offers its employees a challenging working environment with a wide
range of opportunities to develop, as well as attractive, commensurate pay coupled with high
job security. To assure a consistently high level of employee satisfaction, we regularly conduct
internal employee surveys.
The Audi Group’s high attractiveness as an employer is moreover confirmed by a large number of
external surveys conducted both nationally and internationally. AUDI AG is regularly placed among
the leaders in the renowned employer rankings compiled by the consulting firms trendence and
Universum. For the third year in a row in 2012, engineering and economics graduates voted the
Company Germany’s most popular employer in both studies (“trendence Graduate Barometer
2012 – Business und Engineering Edition,” April 20, 2012; “The Universum German Student
Survey 2012,” April 30, 2012).
The Hungarian subsidiary AUDI HUNGARIA MOTOR Kft., Győr, was also once again voted most
attractive company in the country by career-starters and experienced professionals in March 2012.
This was the outcome of a survey conducted by the management consulting firm Aon Hewitt and
the international student organization AIESEC (www.balaton-zeitung.info/Audi-attraktivster-
Arbeitgeber-in-Ungarn – link only available in the German language).
Reducing CO2 emissions
For Audi, putting the brand claim “Vorsprung durch Technik” into practice means developing
innovative products, delighting customers and considering the needs of the environment.
In order to keep reducing the fuel consumption and CO2 emissions of its vehicle fleet, the Audi
brand follows a diversified technology strategy. Over and above continually optimizing its TFSI
and TDI engines with the help of innovative efficiency technologies, the Company is systemati-
cally promoting lightweight construction. The Audi brand already boasts a proud track record in
that domain. Most notably its Audi Space Frame (ASF) technology proved a trailblazing devel-
opment when it was launched on the Audi A8 in 1994, the world’s first volume-built vehicle with
a unitary aluminum body. Today, all lightweight technologies are bracketed together under the
Audi ultra name. The goal is to provide improved agility, handling characteristics and fuel effi-
ciency from a lower power-to-weight ratio. Alternative drive forms are also increasingly coming
into focus. The Q5 hybrid quattro, A6 hybrid and A8 hybrid are currently the three hybrid models
to combine the best of both power sources. The Company is also pursuing an integrated approach
to electric mobility in seeking to tap the full potential of electric drive systems. It aims to coor-
dinate all systems and components as effectively as possible. In this connection we have brought
together all activities concerning electric mobility under Audi e-tron.
Thanks to these measures, there are already 104 Audi models with emissions of up to just
140 g CO2/km. Provisional calculations indicate that the average CO2 emissions figure of
new vehicles sold in the European Union (EU 27) in 2012 was around 138 g/km.
Audi is therefore well positioned to meet the planned statutory CO2 limits to be introduced, for
example, in Europe, the United States and China, avoiding possible penalties in the future and
satisfying higher customer expectations.