Audi 2012 Annual Report Download - page 74

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Dynamic, chaotic, mag-
nificent Istanbul! One
of the most heavily
populated cities in the
world welcomes new
arrivals with a maze of express high-
ways and skyscrapers, with pulsating
vibrancy, but also with heavy street
trac. On the drive from the airport
to downtown, the visitor gets a first
glimpse at what makes mobility a
central issue here: Movement is soon
disrupted; at the bridge over the
Bosporus the car is brought to a com-
plete standstill. The view of the strait
where Europe and Asia meet is stunning
– but at this point it also becomes
clear how trac shapes the day-to-day
life of a megacity.
Mobility is the essence of the city –
it’s most basic, elemental requirement.
It represents quality of life, communi-
cation and development. The more
people living in megacities – by 2030
it is likely to be 70 percent of the world
population – the more urgent it
becomes to improve urban mobility.
“We have to understand the city in
order to construct the mobility of the
future,” says Prof. Rupert Stadler,
Chairman of the Board of Management
of AUDI AG. This is what prompted
Audi to launch the Audi Urban Future
Initiative – with research projects,
workshops and the Audi Urban Future
Award, which is presented every two
years. The architecture prize was
awarded for the first time in 2010 and
went to Berlin architect Jürgen Mayer H.
Five architectural firms from five
major cities were invited to participate
in the latest edition of the Audi Urban
Future Award, with prize money of
100,000 euros. There could be no
more fitting location for the award
ceremony and exhibit of the designs
than Istanbul. The results of the
competition were exhibited in October
2012 in the Hasköy Spinning Factory.
The nominated firms from Boston/
Washington, Istanbul, Mumbai, the
Pearl River Delta and São Paulo were to
deal with urban planning issues in their
region while incorporating societal
Visionary elegance: the plan by
Höweler + Yoon that was honored
with the Audi Urban Future Award.
The prize was presented in the Turkish
metropolis of Istanbul (above).
A prizewinner in the spotlight: Eric Höweler (left) with Prof. Rupert Stadler,
Chairman of the Board of Management of AUDI AG.
71