Audi 2012 Annual Report Download - page 34

Leckie. Sven Schuwirth, Head of Sales
and
Brand Development at AUDI AG,
concurs:
“Audi City fuses the virtual and
the real world into one. What we do
is to transfer the brand in an emotional
way directly into our customers’ lives.”
Jim Leckie has figures to back this up:
Since opening in July 2012, Audi City
has sold 65 percent more cars year on
year than the former Audi Forum
London, many of them going to first-
time cus tomers. For clients wishing
to test-drive an Audi, Leckie’s sta
will provide the required model within
24 hours.
“Audi City is a success story,” says
Leckie, who sees his philosophy about
the relationship between sta and
customers as confirmed. “We do not
The Audi Key
stores all the data
of the dream car.
Intuitive
touchscreen:
Romain Nogues
guides the
Smiths through
every step of
the virtual
configuration
(top left). As
her parents
examine color
and material
samples (left),
little Amber
breaks for tea
(top center).
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