Audi 2012 Annual Report Download - page 72
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“You have to try the impossible to achieve the
possible.” I embraced this idea from Hermann Hesse
a long time ago, and it drives us developers to peak
performance day in and day out. With our passion
and courage, we are pushing the limits of what’s
possible: with conventional drives, with the Audi
e-tron with its focus on plug-in hybrids, with Audi ultra
with an emphasis on the lightweight multimaterial
mix and with Audi connect with infotainment and
assistance systems that support drivers without
denying them control. We are a strong team pursuing
its goals with ambition, discipline and a passion
for winning. These principles from racing apply in
particular to Technical Development. The result is
highly ecient, emotionally appealing and technically
advanced automobiles that give us a decisive lead.
Develop – and win –
with passion
Wolfgang Dürheimer
Member of the Board of Management for Technical Development
69