Audi 2012 Annual Report Download - page 153

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Audi e-tron
While the development and optimization of efficient combustion engines continues, electric drive
systems will become increasingly important in the future. The Audi Group is therefore pushing
the development of electric mobility and pursuing an all-embracing approach where all systems
and components are harmonized in order to capture their full potential. At Audi, we have com-
bined all activities involving electric mobility under the Audi e-tron name. The first showcar with
electric drive was unveiled in fall 2009. Many more electric studies and concept vehicles have
since followed. Early last year the Company presented the Audi A6 L e-tron concept in Beijing at
Auto China 2012. More recently, in fall 2012 the concept car Audi crosslane coupé was pre-
sented at the Paris Motor Show.
AUDI E-TRON STUDIES
Audi’s future e-tron models will be able to cover significant distances electrically and therefore
silently. So that pedestrians are aware of them in city traffic, we have developed a synthetic sound
that we refer to as the Audi e-sound. Millisecond by millisecond, this sound is defined by the car
itself based on a combination of different parameters such as road speed and the electric motor’s
speed, making it especially authentic.
High-voltage battery project house
The new high-voltage battery project house marks another big step in the direction of electric
mobility for our Company. Some two kilometers from the Ingolstadt plant is a facility that has
been dedicated to researching the lithium-ion battery since May 2012. With an eye to future
automotive projects, vital development and manufacturing expertise in high-voltage batteries is
being accumulated in collaboration with high-profile partners. Another aim is to ensure that
Audi’s high quality requirements are met by electric mobility solutions, too. The basic idea is to
get all the areas involved in high-voltage technology to collaborate intensively. The focal areas
of the project house include the high-voltage test field, which encompasses the testing of high-
voltage batteries at cell, module and system level, and the battery technology center, including
prototype production and the small-scale production of high-voltage battery systems.
9/2010
3/2010
1/2010
Audi e-tron Spyder
Paris Motor Show
4/2011
Detroit showcar Audi e-tron
Detroit Auto Show
Audi A2 concept
IAA Frankfurt
9/2011
Audi urban concept
IAA Frankfurt
9/2009
Audi A1 e-tron
Geneva Motor Show
4/2012
Audi e-tron
IAA Frankfurt
Audi A3 e-tron concept
Auto Shanghai
Audi A6 L e-tron concept
Auto China 2012 Beijing
9/2012
Audi crosslane coupé
Paris Motor Show
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