Singapore Airlines 2008 Annual Report Download - page 37
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SilkAir performed well during the year in review, doubling
its profit amidst soaring fuel costs and a highly competitive
environment. The airline boosted capacity by 11.8% and
added three new destinations – Kaohsiung, Kathmandu and
Coimbatore – to its network in 2007-08 alone.
SilkAir closed the year with a record profit attributable to
equity holders of $34.8 million, and its highest ever load
factor while achieving a respectable growth in yield. Despite
more direct competition on its routes, SilkAir registered a
record uplift of 1.82 million passengers during the year, up
12% from the previous financial year.
While international passengers feeding into its regional
routes made up close to 40% of SilkAir’s customer base,
the airline recorded good growth from its home market and
its regional points. Its business class traffic grew by a fifth,
network-wide.
Direct sales via silkair.com doubled, as a result of
enhancements to the airline’s website and booking engine.
Internet check-in services and self-printed boarding passes
were also introduced.
SilkAir’s charter operations for the year included year-long
weekly charters to Christmas Island, series charters
to Guiyang and Nanning in China, Surat Thani in Thailand
and Darwin, Australia to leverage on seasonal demand.
The airline continued to maintain a keen focus on delivering
value to customers, by refining its products and services,
while striving to trim unit cost in all other areas.
It also embarked on Singapore Airlines’ signature customer
service programme (Transforming Customer Service) across
its network to further enhance service levels at every
customer touch point.
In July 2007, SilkAir successfully completed the IATA
Operational Safety Audit – the first global benchmark for
airline safety and quality – which recognises its quality
standards and its ability to deliver a safe operation.
SilkAir was voted Best Regional Airline for the eighth time
in 2007 by readers of Asia Pacific’s leading travel publication,
TTG Asia. It retained its position as the only regional airline
to break into Travel & Leisure’s coveted Top Ten World’s
Best Airlines list for the third year with an improved
standing.
US-based travel magazine, Condé Nast Traveler, also rated
SilkAir tops in its Annual Readers’ Choice Awards 2007,
in the poll’s Foreign Route category. This award category
– introduced for the first time this year – separates and
honours carriers that do not have flights to U.S.
destinations.
Singapore Airlines Annual Report 2007-08
35
SILKAIR
SilkAir boosted capacity by
11.8% and added three new
destinations – Kaohsiung,
Kathmandu and Coimbatore
– to its network in 2007-08
alone.