Singapore Airlines 2008 Annual Report Download - page 10
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I am pleased to present the Group’s Annual Report for
2007-08. It was a very good year for the parent Airline
company, which posted a strong operating performance.
A record number of passengers were carried, despite
constraints on capacity growth due to the late delivery
of new aircraft.
The Year In Review
Without doubt, the highlight of the year was the long-
anticipated delivery of the world’s first Airbus A380 in
October 2007. Singapore Airlines received the aircraft
at a gala ceremony in France, then flew it to Singapore,
where guests and dignitaries, led by the Prime Minister,
welcomed it.
Just ten days later, the aircraft entered service for the first
time, flying between Singapore and Sydney as a special
flight, which included customers who paid for their seats
through a global online charity auction. Over $1.9 million
was raised from the auction. The money was distributed to
charities in Sydney, Singapore and the global humanitarian
organisation, Médecins Sans Frontierès, also known as
Doctors Without Borders.
The auction was supported by dozens of our partners and
vendors, and I thank all of them for generously contributing
to this once-in-a-lifetime event.
Thus began the entry into service of the world’s largest
passenger aircraft, which, by the end of the year in review,
had carried almost 200,000 customers on our Singapore-
Sydney and Singapore-London routes. The long, hard work
by thousands of people across the Singapore Airlines Group,
as well as our suppliers and vendors, to plan for the aircraft’s
delivery and operation paid off: the A380 has enjoyed the
smoothest entry into service of any new aircraft to date.
On board, the cabin products debuted to international
acclaim and positive customer feedback. However, we do
not rest on our laurels, knowing the competition can catch
up quickly. We are already applying our minds to the next
generation of offerings.
It is also appropriate that the new Queen of the Skies has
a new home. Singapore’s pre-eminent hub status was
confirmed with the smooth opening of Changi Airport’s
new Terminal 3 on 9 January 2008. This modern, spacious
terminal now handles most of the Airline’s long-haul flights.
Singapore Airlines Annual Report 2007-08
8
CHAIRMAN’S LETTER TO SHAREHOLDERS
To our customers, I thank each of you for your ongoing support,
and recommit all of us in the Company to striving harder each year to
make your experiences with us as exceptional as you expect.
To our people, the challenge lies in that commitment, and I have every
confidence that you will rise to it with determination and enthusiasm.