Singapore Airlines 2008 Annual Report Download - page 28

Download and view the complete annual report

Please find page 28 of the 2008 Singapore Airlines annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 178

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154
  • 155
  • 156
  • 157
  • 158
  • 159
  • 160
  • 161
  • 162
  • 163
  • 164
  • 165
  • 166
  • 167
  • 168
  • 169
  • 170
  • 171
  • 172
  • 173
  • 174
  • 175
  • 176
  • 177
  • 178

Singapore Airlines Annual Report 2007-08
26
OPERATING REVIEW
AWARDS AND ACCOLADES
Singapore Airlines built upon its reputation as the world’s
most awarded airline as it continued to garner more awards
during the year in review.
While Singapore Airlines’ success is not merely measured
by the number of awards it earns, the Airline’s performance
is a validation for the new cabin products unveiled on the
A380 and B777-300ER aircraft, and the hard work of
the staff.
During the year in review, Singapore Airlines was named
Airline of the Year by Air Transport World and rated Airline
of the Year in the annual SkyTrax survey. Further, voters
nominated the Airline’s Business Class products and service
as the Best Business Class.
Readers of travel magazine Condé Nast gave Singapore
Airlines the stamp of approval in the annual Readers’ Choice
Awards 2007. The Airline was named by readers as the
World’s Best International Route Airline for the 19th time
in 20 years, and as having the Best Business Class serving
the transpacific and transatlantic. UK-based readers rated
Singapore Airlines their Favourite Business Airline.
The Airline also won honours from another notable travel
publication, Business Traveller. Readers across the magazine’s
geographic reach rated Singapore Airlines best in no less
than 21 categories.
Singapore Airlines again took the top spot in the World’s
Best Awards 2007 survey conducted by US-based travel
magazine, Travel+Leisure, winning the Best International
Airline Award for the 12th year running. The prestigious
Zagat survey rated Singapore Airlines the top airline overall,
and in the comfort, service and food categories.
The Airline was also recognised for its management
strength. The Securities Investors Association Singapore
voted Singapore Airlines The Most Transparent Company
in the Transport/Storage/Communications category for a
third year running, while leading Taiwanese publication
CommonWealth magazine named Singapore Airlines the
Most Admired Company during the year in review.
A full list of awards achieved by the Airline during the
year in review is shown on page 36.