Singapore Airlines 2008 Annual Report Download - page 32

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The Airline conducted a second Organisational Climate
Survey during the year in review. This is an ongoing process
to seek staff feedback on work-related issues and assess the
progress made on how staff view their workplace.
Findings from the survey indicated a much improved overall
employee climate. All 10 categories registered statistically
significant improvements in overall scores.
The Airline did very well in the categories “Employee
Engagement” (a measure of how positively staff feel,
think and act towards the company) and “Training and
Development”. The overall favourable scores were
significantly better than the benchmark available for
comparable local and international companies.
Three areas have been prioritised for follow-up action:
Pay and Benefits, Career Development, and Working
Relationships. Some have been implemented at both
corporate and divisional levels, while work is in progress
on others.
The Airline also continues to invest in the development
of staff, with the implementation of a company-wide Core
Developmental Competency Framework. Consisting of eight
core competencies, it allows staff to identify strengths and
opportunities for improvement.
Two major initiatives were instituted last year to rally
staff toward a common purpose and enhance interaction:
the Airline’s 60th anniversary celebrations and the
involvement of staff volunteers in the launch of the A380
into commercial service.
For the 60th anniversary, celebratory activities, spanning
six months, were organised for staff. It kicked off with a
60-kilometre Charity Fun Run in May that raised $58,560
for six charities, and ended with a finale event in November,
the highlight of which was a talent competition. In between,
there was a Sports and Games League for the athletically
inclined, a photography contest for aspiring shutterbugs and
numerous community service activities.
Singapore Airlines Annual Report 2007-08
30
DEVELOPING OUR PEOPLE
OPERATING REVIEW
As at 31 March 2008, the
staff strength of SIA Group
was 30,438, an increase
of 4.8% over the previous
year. 14,245 (46.8%) were
employed by the Airline,
with 7,172 as cabin crew
and 2,286 as pilots.