Singapore Airlines 2008 Annual Report Download - page 27

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Singapore Airlines Annual Report 2007-08
25
KRISFLYER
The number of KrisFlyer partner airlines expanded with the inclusion of new Star
Alliance members in December 2007.
Non-airline partners have also grown. New partners include Maybank, Standard
Chartered Bank and Sumitomo-Mitsui. KrisFlyer and Standard Chartered Bank launched
the Standard Chartered-Singapore Airlines/KrisFlyer Gold Visa Business Credit Card which
is primarily targeted at small and medium enterprises and self-employed professionals
in the United Arab Emirates.
Collaboration with these partners gives members of Singapore Airlines’ frequent flyer
programme even more ways to earn KrisFlyer miles.
INTERLINE E-TICKETING
As of March 2008, 97% of all tickets issued from the Airline’s sales channels were
e-tickets. All Singapore Airlines’ stations in the network are e-ticket enabled.
This means Singapore Airlines is on track to achieve 100% e-ticketing by May 2008,
ahead of IATA’s global target of 1 June 2008.
According to IATA ranking in March 2008, Singapore Airlines has 120 Interline
e-ticketing partners, among the highest in the industry.
E-tickets offer the customer more convenience, as they no longer have to carry a
valuable document to be able to travel. All the ticket information is stored electronically,
and can be accessed when the customer presents his or her passport. E-tickets also
substantially reduce processing costs for airlines. Interline e-ticketing means customers
can now travel on multiple airlines using the same e-ticket, as the data is shared
between airlines on the customer’s itinerary.