Singapore Airlines 2008 Annual Report Download - page 21

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Singapore Airlines Annual Report 2007-08
19
SINGAPORE AIRLINES:
FIRST TO FLY THE A380
HISTORY WAS MADE WHEN
THE WORLD’S FIRST-EVER COMMERCIAL A380 FLIGHT
TOOK OFF IN SINGAPORE AIRLINES LIVERY,
HERALDING A NEW ERA
IN CIVIL AVIATION.
In another world first for an airline, seats onboard both
sectors of the inaugural flight were auctioned on eBay, the
global online marketplace. All proceeds were donated to
four charities: The Community Chest of Singapore, Sydney
Children’s Hospital Randwick, The Children’s Hospital at
Westmead, and Médecins Sans Frontierès.
Although bid prices started at US$3.80, US$38.00 and
US$380 for Economy Class, Business Class and the
Singapore Airlines Suites respectively, a total of $1.9 million
was raised, reflecting the huge international demand and
interest to be a part of aviation history.
The A380 is a cleaner, greener, new generation aircraft –
fuel burn, compared to a Boeing 747, on a per-seat
basis is 20% less, and its noise footprint at take-off and
landing is about 95% lower than any aircraft introduced
40 years ago.
The sheer size of the A380 also means it is able to carry
more passengers, and allows Singapore Airlines to expand
capacity without increasing frequency, especially to the
world’s busy airports.
Singapore Airlines started scheduled daily A380 services to
Sydney shortly after the inaugural commercial flight, and
has been operating the aircraft daily between Singapore and
London’s Heathrow Airport since 18 March 2008.
Since its inception into service, the A380 has seen high
passenger loads; proof that the aircraft and its cabin
products are well received by customers. By the end of the
year in review, almost 200,000 customers had flown on the
Singapore Airlines A380.
At the end of the year in review, three Singapore Airlines
A380s have been put into service.