Wells Fargo 2010 Annual Report Download - page 31


Financial lessons
Managing your finances is tough enough without
having to do it all alone. That philosophy is
behind an innovative partnership to improve
the lives of African Americans though financial
literacy training—at church. WellsFargo and
the Citizenship Education Fund, an aliate of
the Rev.JesseL. JacksonSr.’s Rainbow PUSH
Coalition, are teaming to teach the basics to
African American clergy and parishioners, who
in turn will pass the lessons along. “Education
is the solution to today’s financial challenges,”
said GigiDixon, WellsFargo’s director of
national partnerships, who is based in Charlotte,
NorthCarolina. “And we’ve found that sometimes
the best way to approach unfamiliar financial
subjects is to reach people where they are
comfortable and then build on that.” In its initial
phases, the partnership involves 1,500 churches
at six sites across the U.S., where participants use
the WellsFargo Hands on Banking® curriculum.
Dixon said, “It’s all part of our commitment
to the long-term economic development of the
African American community.”
“ Sometimes the best
way to approach
unfamiliar financial
subjects is to reach
people where they
are comfortable and
then build on that.”