Wells Fargo 2010 Annual Report Download - page 22

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
Listening
Bryan Wilson had a question: Could his software development business  — Wind River of Alameda, California  — use
credit cards in a new way to better manage outgoing payments? Rather than spark and fade, however, he brought his
question to WellsFargo. Wilson was one of dozens of customers who took part in 22 Advisory Council forums that
WellsFargo hosted in 2010. The councils are day-long conferences for business customers to talk shop with other
fi nance pros and help WellsFargo improve products, sales, and service. “We’re here to listen and better understand how
we can help our business customers succeed fi nancially,” said WellsFargo’s Millicent Calinog, chair of the Advisory
Councils. “The forums have helped us and our customers tremendously while building deeperrelationships.”