WeightWatchers 2015 Annual Report Download - page 137

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N
OW THEREFORE, in consideration of the mutual promises and covenants set forth herein, and in the Other Agreements,
and for other good and valuable consideration, the exchange and sufficiency of which is hereby acknowledged, the Parties agree as
follows:
2
1. Certain Definitions.
1.1 “Advertising Channels” means all media, now known or hereinafter devised, including but not limited to, television,
radio, print, outdoor, b-roll video, Internet, interaction with the press and media, stores and meeting rooms, WW’s
websites, third party websites, and public and investor relations, social media platforms (including Facebook, Twitter,
Instagram, YouTube, Pinterest, and similar media now known or hereinafter developed), in flight, direct to consumer,
j
umbotrons, sales films, internal, corporate and industrial uses, meetings or events sponsored and/or attended by WW,
electronic, digital, mobile, including personal handheld devices (e.g., tablets, iPads and similar devices), and consumer
and trade print.
1.2 “Losses” means losses, claims, causes of action, demands, damages, obligations, penalties, fines, suits, assessments,
j
udgments, liabilities, costs or expenses whatsoever (including reasonable attorneys’ fees, including any incurred in
enforcement of an
y
provision of this A
g
reement).
1.3 “Marks” means, as used in each instance, either the WW Marks or the Oprah Marks.
1.4 “Materials” means all tangible materials disseminated by or through any one or more of the Advertising Channels,
including, without limitation, programs, program materials, press materials, printed materials, press kits, news releases,
filmed or recorded interviews, books, recipes, newsletters/columns, web site content, software applications, b-roll
footage, scripts, story boards, advertising, promotional materials, commercials, videos, photographs, catalogs, packages,
point of sale displays, posters, sound recordings, voice-overs, artwork, coloration, packaging, designs, graphics, labels,
boxes, bags, tags, wrappers, cartons, containers, wrapping, and any and all other visual and oral content, created
hereunder.
1.5 “OW Image” means OW’s name (in whole or in part), image, photograph, likeness, statement, persona, voice, signature,
endorsement, and bio
g
raph
y
.
1.6 “Oprah Marks” shall have the meanin
g
set forth in the preamble.
1.7 “Permitted Uses” means the right to use, publish, transmit, license, disseminate, distribute and otherwise exploit the
WW Marks, the Oprah Marks, and the OW Image, on or in connection with Materials disseminated in and through the
Advertisin
g
Channels, in each case, on the terms, conditions and limitations set forth herein.
1.8 “Weight Management Products” means any business, program, products, services or endeavor related to diet, weight
loss or wei
g
ht mana
g
ement activities.