Rogers 2007 Annual Report Download - page 79

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ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 75
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
CABLE NON-GAAP CALCULATIONS (1)
Years ended December 31,
(In millions of dollars, subscribers in thousands, except ARPU figures and operating profit margin) 2007 2006 (2)
Core Cable ARPU
Core Cable revenue $ 1,540 $ 1,421
Divided by: average basic cable subscribers 2,276 2,261
Divided by: 12 months 12 12
$ 56.39 $ 52.37
Internet ARPU
Internet revenue $ 608 $ 523
Divided by: average Internet (residential) subscribers 1,388 1,234
Divided by: 12 months 12 12
$ 36.51 $ 35.32
Cable Operations adjusted operating profit margin:
Adjusted operating profit $ 1,008 $ 854
Divided by revenue 2,603 2,299
Cable Operations adjusted operating profit margin 38.7% 37.1%
RBS adjusted operating profit margin:
Adjusted operating profit $ 12 $ 49
Divided by revenue 571 596
RBS adjusted operating profit margin 2.1% 8.2%
(1) For definitions of key performance indicators and non-GAAP measures, see “Key Performance Indicators and Non-GAAP Measures” section.
(2) Certain prior year amounts have been reclassified to conform to the current year presentation.