Rogers 2007 Annual Report Download - page 15

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ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 11
CONNECTING WITH
OUR COMMUNITIES
In addition to in-depth coverage of the local news and events
inthecommunitiesweserve,Rogerssupportscommunityaction
initiatives that are as diverse as the communities themselves.
A number of these programs are dedicated to keeping children
safeandactive,bothinthecommunityandon-line.Togetherwith
our committed and caring employees, we help kids and parents
become media and Internet smart, assist in the recovery of miss-
ing children, play a part in the battle against on-line child sexual
abuse,helpkeepwatchoverkidsonHalloweennight,andsupport
youth sports.
Rogershasbeenalong-timesupporteroflocalfoodbanks,
helping Canada’s neediest families during times of hardship, and
thisholidayseasonwedonatedanadditional$10onbehalfof
eachRogersemployeetofoodbanksacrossthecountry.Aswell,
wepartnerwithfoodbankstopromotethe“PhonesforFood”
cell phone recycling campaign, generating hundreds of thousands
of dollars to provide emergency food assistance.
We also bring entertainment to sick children in hospitals, support
the arts and youth sports, and collect toy and food donations
during the holidays. For further information on these and other
community initiatives, visit rogers.com/aboutrogers.
FOOD BANKS SAFE AND ACTIVE CHILDREN WOMEN‘S SHELTERS LOCAL NEWS AND EVENTS CELL PHONE RECYCLING