Pitney Bowes 2007 Annual Report Download - page 8
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Get the right information to millions of customers, on time, every time
BOUYGUES TELECOM
IN LITTLE MORE THAN A DECADE,
Bouygues Telecom has emerged as
one of the leading communication
companies in France. Its strategy?
Innovative pricing plans, creative use
of technology and, most important,
an unwavering commitment to excep-
tional customer service.
Its monthly statements represent an
essential component of the company’s
customer communications strategy.
Bouygues relies on Pitney Bowes to
print, insert, send and track this large,
complex mailing to as many as 9 million
customers —and to protect the integrity
of these sensitive documents.
The company does not undertake
such relationships lightly— for instance,
it operates its own call centers rather
than entrusting this other critical
customer touch point to a vendor.
Says Laurent Biojoux, Bouygues Telecom’s
executive vice president for customer
relations: “We want our bills to be as
clear as possible, inspire confi dence,
arrive on time, communicate our latest
offers and do anything else that will
make life easier for our customers.”
6 PITNEY BOWES ANNUAL REPORT 2007