Pitney Bowes 2007 Annual Report Download - page 11

Successful organizations continually
reinvent themselves by building on
their strengths and pursuing new
opportunities. That is exactly what
we are doing as we innovate across
every segment of our business.
Successful organizations continually reinvent themselves by building on
their strengths and pursuing new opportunities. That is exactly what we
are doing as we innovate across every segment of our business.
Since we fi rst announced our growth strategies in 2001, we have been
expanding our value proposition beyond our traditional strengths in the
production phase of the mailstream—our mail-fi nishing solutions. We
recognized the need to move up the value chain and provide solu tions that
help our customers make more meaningful connections with their own
customers. It is for this reason that we have been moving aggressively into
the software and marketing services spaces.
Our capabilities in these two areas enable us to increase the Value and
Quality of mail for our customers. By being involved in the design, creation,
and targeting of a mail piece, we can help our customers reach the right
people with mail that is more likely to be opened and acted upon by the
recipient. The value added through our software and marketing solutions
goes beyond the mail piece itself. Our software applications allow users to
cleanse and integrate multiple databases to get a more accurate, complete
view of their customers. With our marketing services capabilities, Pitney
Bowes can offer customers a powerful suite of solutions to maximize the
revenue value of customer relationships. Two acqui sitions we made in 2007
immediately strengthened our capabilities in both areas.
MapInfo, our largest acquisition to date, is now a part of Pitney Bowes
Software. Its capabilities move our software value proposition into a whole
new area known as location intelligence. This emerging category utilizes
a host of location-related data beyond just the street address to improve
decision-making in critical areas. Applications range from the more precise
targeting of marketing offerings to the more accurate assessment of risk for
insurance purposes.
The other acquisition, Digital Cement, complements our existing direct
mail applications and adds to our suite of integrated marketing services
solutions. It provides innovative relationship management strategies and
programming to help clients build and maintain long-term, high-value
customer engagement across multiple channels and touch points.
We of course continue to innovate in our core mailing businesses to add
customer value. Our new DI 900/950 series tabletop inserters with integrated
printing bring production-like capabilities to mid-range mailers. These
systems allow users to design, print, assemble, and meter complex mailings
in a single operation, for the highest levels of document integrity. Our
mail services segment forged new strategic agree ments that increased its
customer base, extended its global distribution network, and strengthened
its ability to market the services of our postal partners worldwide. Our
advanced capabilities in production mail continue to fi nd broad application
in the market place. Jurisdictions across the country are using our Relia-Vote
mail balloting system to increase the effi ciency and integrity of the entire
vote-by-mail process.
By being involved in the design,
creation, and targeting of a mail
piece, we can help our customers
reach the right people with mail
that is more likely to be opened and
acted upon by the recipient.
PITNEY BOWES ANNUAL REPORT 2007 9