Pitney Bowes 2007 Annual Report Download - page 4

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Feels like home: Boost global response rates with a local approach
THE FOUNDERS OF THE DIABETES
Wellness Network bring their own
personal passion to the pursuit of a
cure for type 1 diabetes, also known
as juvenile diabetes, a devastating
illness that can lead to a host of life-
threatening conditions.
Michael Gretschel and John Alahouzos
began raising money for diabetes
research more than 30 years ago after
Gretschel’s son and then his daughter
were diagnosed with the disease.
Their foundation has raised more than
$150 million and helped establish the
fi rst pancreatic islet cell transplant
center in the U.K., at Oxford University.
It also supports groundbreaking work
at the University of Minnesota, Harvard
University’s Joslin Diabetes Center, the
University of Miami and other major
research centers.
The foundation also does its fund-raising
on an international scale, conducting
direct-mail campaigns in the U.S. and
Europe to raise more than 90 percent
of its contributions. It relies on Pitney
Bowes International Mail Services to
consolidate its mail in the U.S. and ship
it to various countries. Each mail piece
displays the destination country’s postal
indicia and a local return address, as
if it were created and mailed there.
The result: faster, more economical
delivery—and better response rates.
DIABETES WELLNESS NETWORK
2 PITNEY BOWES ANNUAL REPORT 2007