JCPenney 2015 Annual Report Download - page 47

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Table of Contents
spending patterns, credit availability and debt levels, changes in store traffic trends, the cost of goods, more stringent or costly payment terms and/or the
decision by a significant number of vendors not to sell us merchandise on a timely basis or at all, trade restrictions, the ability to monetize non-core assets on
acceptable terms, the ability to implement our strategic plan including our omnichannel initiatives, customer acceptance of our strategies, our ability to
attract, motivate and retain key executives and other associates, the impact of cost reduction initiatives, our ability to generate or maintain liquidity,
implementation of new systems and platforms including EMV chip technology, changes in tariff, freight and shipping rates, changes in the cost of fuel and
other energy and transportation costs, disruptions and congestion at ports through which we import goods, increases in wage and benefit costs, competition
and retail industry consolidations, interest rate fluctuations, dollar and other currency valuations, the impact of weather conditions, risks associated with war,
an act of terrorism or pandemic, the ability of the federal government to fund and conduct its operations, a systems failure and/or security breach that results
in the theft, transfer or unauthorized disclosure of customer, employee or Company information, legal and regulatory proceedings and the Company’s ability
to access the debt or equity markets on favorable terms or at all. There can be no assurances that the Company will achieve expected results, and actual results
may be materially less than expectations. While we believe that our assumptions are reasonable, we caution that it is impossible to predict the degree to
which any such factors could cause actual results to differ materially from predicted results. For additional discussion on risks and uncertainties, see Part I,
Item 1A, Risk Factors, above. We intend the forward-looking statements in this Annual Report on Form 10-K to speak only as of the date of this report and do
not undertake to update or revise these projections as more information becomes available.
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