GameStop 2014 Annual Report Download - page 4

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We are pleased to report that 2014 proved to
be another successful year of transformation for
GameStop as we delivered on our promise of
making the most popular technologies affordable
and simple. The continued growth and solid results
we achieved can be attributed to our incredibly
talented people around the world.
The relentless efforts of our family of GameStop,
EB Games, Micromania, Spring Mobile, Simply
Mac, Kongregate and Game Informer associates
helped us deliver against our strategic objectives:
maximize our leadership position in the global
video game category to drive
topline and net income growth;
expand our presence in the
mobile and consumer electronics
businesses through continued
growth of our Technology
Brands; increase shareholder
return; and grow our company’s
terminal value through continued
diversification.
Once again, we captured the
No. 1 global retail position and
leading market share in the sales
of next-generation video game
consoles and new video game
titles introduced throughout
the year. Our teams around the
world continued to provide
our 40 million global PowerUp
Rewards members access to
unique promotional and trade-in
programs, exclusive offers and midnight launch
events that proved impactful in helping us drive
our market share growth.
Our teams also continued to drive the growth of
our digital business by maximizing our brick and
mortar stores to sell digital full-game downloads,
downloadable content, PC downloads and
PlayStation Network, Xbox Live, and Steam Wallet
cards. We expanded our pre-owned business
by offering customers a broader assortment of
value products. Additionally, we enhanced our
trade-in program by introducing a simplified
pricing structure. Collectively,
these changes helped lead to a
2.6% growth in our pre-owned
business versus 2013.
The rapid expansion of our
Technology Brands continued
in 2014. In its second year
as a GameStop business,
this segment exceeded our
expectations by delivering 5%
of our overall operating profit.
By applying our transferable
competencies to our growing
AT&T wireless and Apple retail
business, we grew our retail
footprints to include 361 Spring
Mobile, 60 Simply Mac and
63 Cricket Wireless stores
located throughout the U.S.,
with continued plans to expand
in this space.
TO OUR
SHAREHOLDERS
We are excited
about the future
of GameStop and
are committed to
evolving from a
pure video game
retailer to a
family of specialty
retail brands that
operates globally
in new and
exciting spaces.
2
2014 ANNUAL REPORT