GameStop 2014 Annual Report Download - page 3
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A GROWING FAMILY
2014 was a year of growth and continued expansion of
GameStop’s global family of specialty retail brands. Once
again, we outperformed the global video game retail
category, achieving our highest market share in our history
in next-generation video game hardware and software, with
a 28% and 46% share, respectively. Our digital business
continued to grow as we provided customers access to
various forms of video games when and how they wanted
them, and we expanded our pre-owned business with the
addition of value products and a new simplified trade-in
pricing structure. Our Technology Brands segment exceeded
our expectations as we rapidly expanded the footprint of our
AT&T wireless and Apple retail businesses into new markets.
For 2015, we will continue evolving and diversifying our
business into a global family of retail brands that makes the
most popular technologies affordable and simple.
MAKING
TECHNOLOGIES
AFFORDABLE
AND SIMPLE
1
2014 ANNUAL REPORT